Now that you have created your courses or products, it is the time for you to promote them to your prospects or audience. But how? Let me introduce to you TikTok for Business.
One of the most essential social media platform today is TikTok. It is the 15-second video app that is taking the world by storm.
How influential is TikTok?
Tiktok has been around for some time and has established strong followers mostly younger generations – generation Z and then the millennials. It has over 3M users and 66% of them are female ages around the 30s. It has 4M revenue and, Top 1 in APAC and the number of downloads exceeded 2 billion last May 2020.
Influencers, advertisers, small, medium to large businesses and brands have hopped on to TikTok like Chipotle, Ralph Lauren, Netflix, Washington Post, and more to embrace the new way of advertising, attracting, and engaging to their customers and clients.
What is TikTok for Business?
TikTok For Business can help you unleash your brand’s creative side. Quanta created a fully immersive no judgment world where there’s an audience for every voice with Tiktok. Quanta offers a TIKTOK Ads service just like Facebook or Google Ads to communicate effectively around your brand and give a more worldwide impact.
No matter how big or small your business, no matter what you’re making or selling, Tiktok is a good place for your brand to be discovered.
It is a new platform to show your business creativity and engage with your audience more playfully or dramatically. With these new trends of advertising, people will easily remember your brand or product. With the use of lively or latest music, Tiktok videos become viral and have gotten so much attention and interactions among audiences.
So how would you use TikTok in Promoting your Business?
The three main ways that brands can market on TikTok are the following:
1. They can create their channel and upload relevant videos through their channel
2. They can work with influencers, to spread content to a broader audience
3. They can pay to advertise on TikTok – there certainly isn’t a market yet like there is for YouTube. But, TikTok may become more popular and established eventually.
Possible ad types include:
- Brand takeover
- In-feed native video
- Hashtag challenge
- Snapchat-style 2D lens filters for photos.
TikTok Ad testing is currently done in both the US and Europe.
Here are simple steps for you to get started:
1. First, create a Tiktok account. Download the app in Google Play or App Store. Install it on your mobile device.
2. Second, think of the Top 5 Hashtags that your audience will possibly use.
3. Then, Go to TikTok and click the Discover icon (the magnifying glass). Then type in the hashtags (#) that you have (one at a time).
All the videos that were posted using that hashtag will appear. And you can check how many views each video has so that you can have an idea of the competition and the popularity it has.
4. After figuring out the ideal hashtags to use, create short video clips (15 seconds or less) around those chosen hashtags. Your goal is to create evergreen authority building contents that have VALUE. Going viral doesn’t necessarily matter. You can build raving following overtime. Videos can be funny, informative, personal, realistic, creative, happy, has a mood, and tells a story. You can play different effects, music, filters, and transitions. Popular options are speeding up or slowing down a video as well as creating a video using a built-in filter. Tiktok offers a wide range of built-in features that you can explore and play with.
5. And lastly, engage with your followers. Nurture every comment. Build real and genuine relationships with your Tiktok followers. Create valuable marketing content. As a result, your followers will buy your courses or products.
So give your best effort to deliver your message & promote your products or courses in a quick 15-second video. For instance, you’ll create a series of videos that tell a story about your products. The first 3 seconds is very crucial so try to be creative as you can to capture your audience’s attention.
Bottom line.
In today’s technological advancement, embracing the new trends of technology is very helpful in promoting your products. Go to where the people are spending most of their times and that is Social Media. Tiktok is one of the freshest and latest Social Media app where people hangs out and connects with friends and find new friends and even discover new products and courses and follow influencers and celebrities. Give it a try and good luck!
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